Backtracking on climate promieses π₯
Major U.S. companiesβincluding Walmart, Kraft Heinz, and American Airlinesβare quietly scaling back their public climate commitments.
This trend, known as "greenhushing," reflects a growing reluctance to disclose environmental targets, raising concerns about transparency and accountability in corporate sustainability.
But why are companies stepping back now?

Greenhushing vs. Greenwashing: the corporate sustainability matrix

