What is it ♻️

As businesses and consumers increasingly prioritize social and environmental responsibility, a new model is gaining traction: the B Corporation, or “B Corp” 🌍.

Certified B Corporations, or B Corps, are companies verified by B Lab to meet high standards of social and environmental performance, transparency, and accountability.

What does the B you might wonder. Well, it stands for “Benefit for all”, because its purpose is to benefit all stakeholders.

One of those is, of course, the environment.

How to get the certification ✅

To be a B Corp, you must obtain a certification.

To earn certification, companies undergo a rigorous assessment across five impact areas:

1. Governance 🏛️: This area evaluates the company’s mission, ethics, and transparency. Companies prioritize accountability by engaging employees, board members, and even customers in mission-related decisions.

2. Workers 👷: B Corps demonstrate a commitment to fair wages, health and safety, job flexibility, and professional development.

3. Customers 👥: B Corps consider the greater good of their customer base, providing services that improve lives.

4. Environment 🌱: This category examines how companies minimize their environmental footprint by assessing practices around energy usage, emissions, and supply chain impact. B Corps aim to protect natural resources, biodiversity, and the climate.

5. Community 🤝: The assessment looks at how companies support their local communities, from charitable giving and supplier relations to embracing diversity and strengthening community ties.