The morning brew - not the newsletter :) ♻️

For millions around the globe, coffee is more than a beverage; it’s a ritual, a productivity booster, and even a cultural cornerstone.

But what if this beloved drink became a luxury item, threatened by the very environment it depends on? Think about all those old grandpas sitting in the beatiful town of Italy. Wiped out from their bars and caffeterias because we warmed up too much this planet?

Well, they might go there to take some ice cold tea, as coffee farmers are facing unprecedented challenges, from erratic weather patterns to declining yields.

Could this mean the end of affordable coffee—or an opportunity for bold innovations?

Let’s have a look at it.